Critical Analysis - 2131 Words

Sheri Ebner Professor Shelton A321 ------------------------------------------------- 06 June 2015 Week 1 Assignment 3: Critical Analysis Part One Title: Marketing to Children: Accepting Responsibility Author: Gael O’Brien Link: http://business-ethics.com/2011/05/31/1441-marketing-to-children-accepting-responsibility/ This article highlights the many issues of marketing to children, especially in the fast food department. Specifically, this article talks about the issue of obesity and McDonalds, which is one of the world’s largest fast food chains. As of late, cities like San Francisco is voting to ban selling toys with fast food for children, especially when it exceeds levels of salt, fat, calories, and sugar.†¦show more content†¦It all comes down to personal choice, as the CEO originally stated. Sure, McDonald’s should have some responsibility, but they have done that by changing some of the food choices in Happy Meals. The rest is up to the parents. Part Two Calculating Capital Adequacy Standards a. Define Capital Adequacy Standards Percentage ratio of a financial institution’s primary capital to its assets (loans and investments, used as a measure of its financial strength and stability. According to the Capital Adequacy Standard set by Bank for International Settlements (BIS), banks must have a primary capital base equal at least to eight percent of their assets: a bank that lends 12 dollars for every dollar of its capital is within the prescribed limits (BusinessDictionary.com). b. Define Tier 1 amp; Tier 2 â€Å"Tier 1 capital is composed of common equity plus trust-preferred securities minus intangible assets. Tier 2 capital is a bank’s loan-loss reserve amount plus other qualifying securities (e.g. subordinated debt and preferred stock) plus net unrealized gains on marketable securities. Total capital is the sum of Tier 1 and Tier 2 capital† (Melicher and Norton). c. Explain the International Implications of CAS The central banks and other national supervisory authorities of major industrialized countries metShow MoreRelatedCritical Analysis : Critical Thinking1245 Words   |  5 PagesCritical analysis is an art of analyzing and evaluating thinking with a view of improving it. In a broader sense, critical analysis is a process in which a person considers and evaluate the claims made by the theorists, experts, official bodies, journalists, etc., and then try to understand whether the basis of those claims are sound, applicable or relevant to the situation (Gould, 2011). In fact, critical thinking skills are essential to make better informed and more balanced decisions. Also, itRead MoreCritical Analysis On Critical Thinking Essay870 Words   |  4 PagesHitchens. What is critical thinking? What does it mean to think? What does it mean to be critical? These are all questions that the average person does not think about on the daily basis. However if a person wants to persuade another person or an audience, they must be able to analyze these questions in their own statement. In this paper, I will be describing what critical thinking means to me by unfolding each word separately, then tying it together into the meaning of critical thinking. To beginRead MoreCritical Analysis : Critical Thinking Essay1945 Words   |  8 PagesCritical thinking is the logically disciplined practice of dynamically and proficiently conceptualizing, relating, combining, and assessing information assembled by observation, knowledge, reflection, interpretation, or communication. There are six steps to critical thinking which includes knowledge, comprehensions, applications, analysis, synthesis, and evaluation. It involves the use focused groups with similar skills to analyze and evaluate information that you read or hear critically. RegardingRead MoreCritical Analysis On Critical Thinking1311 Words   |  6 Pages Critical Self Reflection Essay Critical thinking has been defined as the ability to be a disciplined thinker by using clear, rational, open-minded, and informed by evidence. Critical thinking is a skill that takes years of practice to master. In this essay I will reflect on my personal stage of critical thinking and what strengths and weaknesses I currently have. This personal reflection will include what challenges I will face to advance my critical thinking skills and what requirements a criticalRead MoreCritical Analysis : Critical Paradigm1553 Words   |  7 PagesCritical Paradigm The critical paradigm highlights and counters oppression, while attempting to redistribute resources more appropriately (Weaver Olson, 2006). The critical paradigm is often associated with various movements such as feminist, grassroots and emancipator. Research conducted using a critical paradigm is concerned with an uneven distribution of resources, empowerment, and emancipation (Lutz, Jones, Kendall, 1997). A patient’s resources are the primary determinant of health choicesRead MoreCritical Analysis : Critical Literacy888 Words   |  4 PagesCritical literacy is the ability to read a text and connect it to a deeper meaning or to a social construct. Elizabeth Bishop (2014) writes, â€Å"Critical literacy uses texts and print skills in ways that enable students to examine the politics of daily life within contemporary society with a view to understanding what it means to locate and actively seek out contradictions within modes of life, theories, and substantive intell ectual positions† (p. 52). Bishop is explaining the importance of takingRead MoreCritical Discourse Analysis ( Cda )1507 Words   |  7 PagesCritical Discourse Analysis (CDA) is an interdisciplinary approach, which has been further developed on the basis of Discourse Analysis (DA) since 1970s. The insights have been expanded into a broader range of social, cultural, psychological and political practices. It is regarded as the textual study aiming to elucidate the abuses of power residing in the texts by analyzing linguistic/semiotic remarks in accordance with the existing (social, political, cultural, etc.) contexts in which those textsRead MoreCritical Discourse Analysis1510 Words   |  7 PagesCritical Discourse Analysis Social communication is increasingly becoming a subject of scientists’ discussions from different disciplines, as well as ordinary language users.  In contemporary social sciences, especially in linguistics, we see a clear shift to discourse.  Discourse allows us to talk about use of the language, as well as the language as a socio-cultural activity.  In this sense, discourse, on one hand, reflects the social reality, on the other hand, it shapes it, therefore participateRead MoreA Critical Discourse Analysis ( Cda ) And Argumentation Theory860 Words   |  4 Pages The current empirical study constitutes a critical discourse analysis of part of the discourse that surrounds the New Caledonian independence issue. It aims to explore audience response to political speeches, to investigate how politicians attempt to persuade people to follow a particular course of action, to link the notions of discourse and action to the cognitive dimensions of ideology and presuppositions, to further clarify various contextual factors, such as power configurations, to describeRead MoreHazard Analysis Of Critical Control Points ( Haccp ) And Risk Analysis984 Words   |  4 Pagesof Good Manufacturing Practices (GMPs), Good Hygienic Practices (GHPs), Hazard Analysis of Critical Control Points (HACCP) and risk analysis are some important preventive highlighted by the literature(FAO, 2003; Kà ¤ferstein et al., 1997). 1. Good Manufacturing Practices(GMP) and Good Hygienic Practices(GHP) GMP refer to practices required in order to conform to the guidelines recommended by agencies that control authorization and licensing for manufacture and sale of food and food products. It relates

Essay about Legalizing Marijuana Is our Solution - 1396 Words

Imagine you are lying in your home, suffering from the side-effects of chemotherapy and all you can do is think about how sick you are and what could possibly keep you from being secluded from life and happiness. Marijuana will prevent side-effects linked to terminal illnesses, does not cause any real harm to a humans well-being, and would increase US revenue due to taxation and also tourism. Well, according to Ed Rosenthal and Steve Kubby of the book Why Marijuana Should Be Legal, from which this viewpoint is excerpted. They argue that â€Å"marijuana is effective at relieving pain, controlling nausea, and stimulating the appetite, and is successfully used to treat a large number of medical problems, including asthma, CANCER, AIDS, depression,†¦show more content†¦Amsterdam-style coffeehouses would generate jobs and tourism. â€Å"For a state like California, in which marijuana accounts for $14 billion a year in sales, such a tax could generate huge revenues. In fact, not only is marijuana the states biggest crop, but it accounts for almost twice as much in sales as the states second largest agricultural product- milk and cream ($7.3 billion a year). A recently proposed California bill aimed at legalizing and taxing marijuana could generate an estimated $1.3 billion a year in revenue for the state. Some have estimated that an additional $1 billion a year could be saved for the state by eliminating the arrests, prosecutions, and imprisonments associated with marijuana use and distribution. It is impossible to predict exactly how such policies would alter the supply and demand of the drug. However, it does appear likely that the demand for marijuana would increase with legalization. This greater demand would lead to increased sales and in turn greater revenues, depending on how the price of the substance changes.†(Brent W Brien) This would cause a tremendous amount of financial support forShow MoreRelatedThe Origns of Marijuana726 Words   |  3 Pages Coca, and Poppy). Therefore, Marijuana should be removed from the criminal justice system. Legalizing and regulation marijuana can bring cash crop under the criminal justice law, bring in jobs, medical use, and overall create economic opportunities to The United States of America. There has been reports of marijuana being less harmful than alcohol or tobacco. According to the British research foundation two deaths worldwide can be directly caused by marijuana, yet 150,000 people die from alcoholRead MoreShould Marijuana Be Legalized? Essay875 Words   |  4 Pagesare just some of the reasons Marijuana should be legalized. It is said that the only reason Marijuana became illegal was because Mexican-Americans started using it. Americans were familiar with cannabis; however they hadn’t seen it used for medicinal purposes or recreationally. The media played into the American’s fears and made Marijuana, as the Mexican Americans called it, illegal. American are now more in favor of legalizing Marijuana than criminalizing. Marijuana has many wonderful uses outsideRead MoreShould Marijuana Be Legalized?895 Words   |  4 Pages Should marijuana be legalized? In the eyes of some American s, marijuana is one of the biggest enemies in today’s society. Since alcohol and tobacco, both a life threatening substances are legal, it is only right to question, why marijuana is illegal. When speaking of the legalization of marijuana, it is important to identify which facts pertaining to marijuana use are stereotypes, truths, and egregious slander. Many people that have never been exposed to the plant have preconceived notionsRead MoreDrug Usage And Its Effects On America1326 Words   |  6 Pagesis that the United States government s complete ban on the drug prevents hospitals and other medical facilities from using this drug, even when it seems to be the only effective and safe pain management option left. As this paragraph shows how legalizing drugs can be used as medicine, drug legalization can also kill the drug black market. Drug legalization would lead to a major decrease in crime rates because it would be the end of the drug black market. The drug black market is led by demand andRead MoreLegalizing The Legalization Of Marijuana1012 Words   |  5 Pagesthe problem. Evident by Colorado and Washington, â€Å"the legalization of marijuana can stop most of these possession arrests† (Levine). After the first opening of the first retail marijuana stores on January 1, 2014, Colorado had decreased crime rates, decreased traffic fatalities and increase in economic output (DPA). Since 2010, the marijuana possession arrest have went down 84% since its legalization. The tactic of legalizing, controlling, and discouraging has been proposed by the Economist, a weeklyRead MoreShould Marijuana Be Legalized?1715 Words   |  7 PagesMarijuana in Society Cannabis, formally known as marijuana is a drug obtained from the tops, stems and leaves of the hemp plant cannabis. The drug is one of the most commonly used drugs in the world. Only substances like caffeine, nicotine and alcohol are used more (â€Å"Marijuana† 1). In the U. S. where some use it to feel â€Å"high† or get an escape from reality. The drug is referred to in many ways; weed, grass, pot, and or reefer are some common names used to describe the drug (â€Å"Marijuana† 1). Like mostRead MoreShould Marijuana Be Legalized? Essay1281 Words   |  6 PagesWhat is marijuana? It is a, â€Å"dried leaves, flowers, stems, and seeds from the hemp plant, Cannabis sativa,† (â€Å"Marijuana†, 2016). Nothing that is good or your body and in Colorado alone, marijuana related hospital visits increased by a 154 percent from 2006 to 2014 (â€Å"Unpacking pot†, 2016). The fact is that drugs, not just marijuana, are a big part of not just Americans lives, but everyone around the world. There are a couple major issues with drugs in our society; drug trafficking, drug use in schoolsRead More Legalizing Marijuana Will Decreased Crime Essay1429 Words   |  6 Pages Marijuana is the cause of much commotion and debating, as the question of legalization becomes more of an issue. Drugs are a major influential force in countries all over the world today. Legalization is an option that has not had a chance, but really should be given one. Although many people feel that legalizing marijuana would increase the amount of drug use, legalization would benefit for the following reasons: 1)reduction of money spent on law enforcement 2)increase in the countries revenueRead MoreShould Marijuana Be Legalized? Essay1202 Words   |  5 PagesAnyone who smokes marijuana is known to be stoners, hippies, or delinquents. With all the stereotypes, it is becoming harder to accept the facts about the substance. Legalizing weed would change our society in positive ways. Marijuana should be legalized in all states because of its medical, economical, and law enforcement benefits. Medically, marijuana can help with quite a few things. Diseases like Parkinson’s, when elderly shake uncontrollably, can be completely cured by the high THC level foundRead MoreEffects Of Marijuana On The Minds Of Many Americans1257 Words   |  6 PagesToday, on average, there is about 700,000 people arrested annually on marijuana-related charges (Smith). Because of this, the topic of marijuana, specifically legalizing marijuana, has been on the minds of many Americans. Some of the American population does not see marijuana as an issue because they think it is not as harmful as some other drugs. On the other hand, scientists, doctors, and the rest of Americans view marijuana as a dangerous drug that should stay illegal because of the harmful effects

Love Stories Free Essays

What is the one emotion that has started as many wars as it has ended? What emotion has had more plays, songs, and stories written about it than anything else? Love is that one emotion that makes enemies into friends and friends into enemies. There are so many legends surround this emotion, from the goddess Athena and Helen of Troy to Shakespeare’s Romeo and Juliet. The purpose of this paper is to perceive the great feeling of love though the legends and myths. We will write a custom essay sample on Love Stories or any similar topic only for you Order Now To trace some minute although very meaningful for lovers patterns of love. Unfortunately, many of love myths end tragically, with the exception of a few which have happy endings. For example, the stories of Pyramus and Thisbe, and Orpheus and Eurydice both have unfortunate endings. On the other hand, the story of Eros and Psyche can have either a tragic or a happy ending, depending on the version that is told. Upon closer consideration of the legend about Pyramus and Thisbe we learn that their love was strictly forbidden, however, this two loving hearts were inseparable. They used to talk secretly to each other through a narrow crack in a common wall that their houses shared. They would meet in different strange places just to be together for a while. For example they would meet near a tomb on the outskirts of the city near a mulberry tree or in an open field just to converse freely. Analyzing this legend we may draw a parallel with Shakespeare’s Romeo and Juliet, for the ending is a similar one. They both die occasionally without considering and analysing a critical situation. â€Å"The deep red fruit of the mulberry is the everlasting memorial of these true lovers and one urn holds the ashes of the two whom not even death could part† (Hamilton, Edith, 138). Within this story love takes shape of a passionate but blind and very raw feeling. Here love is a kind of a heavy disease that two young hearts are not able to understand with their mind, thus it turned to be a fatal one. Another legend I would like to focus my attention on is a story about Pygmalion and Galatea. This story is the most romantic and exciting at the same time. The theme of love is leading throughout the story. This love is very unusual and remarkable, for it was addressed not to human being but to statue, that was much more than a person for its creator, it was the more perfect than any living woman. Love is illuminated through every word of the story. Pygmalion caressed it, and gave it presents such as young girls love; this was an expression of his love. We may suppose that this love is somehow an obsession, for at long Pygmalion’s love made his beloved come to life. â€Å"The maiden felt the kisses, blushed and, lifting her timid eyes up to the light, saw the sky and her lover at the same time† (Hamilton, Edith, 142). Looking for a tender and long-lasting love we may turn to the story about Baucis and Philemon whose love survived through the whole their life and at the end bestowed them happiness of being together till last breath. Realized that their lives were at their dawn they embraced each other and Baucis was turned into a linden tree and Philemon into an oak. Two different but beautiful trees intertwined with one another symbolised their true love. In wonder, people came from afar to admire and hang wreathes on the branches in their honour. Also, we may learn about the impatience a loving heart experience. The bright example thereof we see in the story of Orpheus and Eurydice. Orpheus’s love was so strong that made him overcome obstacles and save Eurydice from underground. In spite of God’s prohibition, Orpheus’ impatience to see beloved woman before they step from underground separate them forever. As a result, we come to a conclusion that a heart that loves randomly is rational. Love is always above any reasonable thoughts and logic. Subsequently, we may proceed endlessly the list of love patterns within different myths and legend. The theme of love was always a central one, thus it did not pass over the works of old Greek talents of mankind, such as Ovid for example. His myths and legends will agitate generations after us. Our successors also will cry for a tragic love or cheer at happy ending. Bibliography: 1.  Ã‚  Ã‚  Ã‚  Ã‚   Hamilton, Edith. Mythology. New York: Little, Brown and Company, 1998, 1942.       How to cite Love Stories, Essay examples

Crystal Palace Essay Example For Students

Crystal Palace Essay During the 1800s Great Britains empire stretched around the world, and with raw materials easily available to them this way, they inevitably began refining and manufacturing all stages of many new machines and other goods, distributing locally and globally. However, despite being the central workshop of the world, Britain was not producing the highest quality of merchandise. When comparing factory-made products made in England to surrounding countries, most notably France, those products could not compare as far as craftsmanship and sometimes, simply innovation. It was suggested by Cole and supported by Prince Albert that England host a sort of free-for-all technological exposition to bring in outside crafts into the country. These planners supported free trade, thinking that if local business was exposed to foreign-made goods, they could incorporate those new ideas into their own goods, increasing their worth. Though originally intending to invite only neighboring countries to this exposition, the plan soon escalated to include the global environment. As organization and sponsorship was planned out, the matter of where to host such a large and ongoing event arose. Ideally, it was to take place in London, to sort of show off the best of the country and impress in-coming visitors. The problem was that London was already built up and filled in, and little open space remained for the needed time period. It was decided soon that a portion of Hyde Park would provide the needed location, so it looked as though the problem of a site had been solved. However, there were many opposers to the plan. In general, foreign imports coming in such great quantities could undermine British industry. More specifically, the site itself was questioned. Though the park offered enough space, the British were very protective of their parks, and thought that the fair would lower property values of the highest portion of town, as well as permanently disfigure the natural area. Amongst the criticisms, the committee still had to plan a structure to hold the event. Most ideas involved a long, one-story building made of brick. The problem was that it looked far too solid and difficult to remove later not to mention that it probably could not be built in time. Further debate and redraftings didnt help speed the project along, either. Paxton submitted his idea late in the game, but was almost instantly adopted. It was so cost-effective, the fairs planning committee had to accept his proposal. The overall design resembled a greenhouse, as he had grown up planning gardens. This was the first building to use glass as a primary material, and while it solved the concern of proper lighting needed, it was a bit of surprise to most people because it was considered unsafe. Plus, a tax had recently been placed on the material, so the amounts needed were questionable. However, the plan was embraced by the contractors, mostly on the merit that the sections of the building were all pre-fabricated modules, able to be built anywhere. Then, the portions would  be shipped to the parks site and installed to the base already formed there. The speed of the erection amazed many people. Paxton wanted people to even let people in free once the exposition officially opened, but these idea was not even considered by anyone but him. He valued invention over beauty, but tried to show that invention could even redefine aesthetics. The plan apparently worked, and the media dubbed the building, The Crystal Palace.

Happy Loman Essays - Death Of A Salesman, English-language Films

Happy Loman Happy Loman has grown up to be a well-adjusted man of society. He has developed from a follower to a potentially successful businessman. Throughout his childhood, Happy always had to settle for second fiddle. Willy, his father, always seems to focus all his attention on Happy's older brother Biff. The household conversation would constantly be about how Biff is going to be a phenomenal football star, how Biff will be attending the University of Virginia and be the big man on campus, how Biff is so adulated among his friends and peers, and so on. Young Happy was always in Biff's shadow, always competing for his father's attention but failing each time. Happy would resort to such antics as laying on his back and pedaling his feet backwards to capture his father's attention but to no avail. Willy would continue to not take notice of his younger son and maintain his attention on other matters that he thought were of greater importance. Growing up under these conditions is what motivated Happy to be the man he is today. Happy Loman is now a different person from when he lived under the same roof with his father. Happy is now a self-sufficient, proud, confident, and eloquent gentleman. He has moved out into the city and found an apartment to his liking and an adequate paying job. Happy also has turned into a lady's man. He has gained what his brother Biff has lost. Spotting a beautiful lady in a restaurant Happy automatically approaches her with the utmost confidence that she shall be joining himself and his family for dinner. "Would you object to a compliment from a stranger? You ought to be on a magazine cover." (1840), Happy smoothly said to the woman. To be able to approach a beautiful woman, especially a model, a person has to be oozing with self esteem and confidence. Unfortunately the woman was expecting a friend but that did not stop Happy. He continued to smooth talk the woman with lies and eventually wore her down to the point where not only was she going to call her boyfriend and cancel their dinner date but she was going to bring a friend so Biff could also have a date. Happy is also a proud man. It didn't matter what his father had done in the past he was always willing to defend Willy's honor. So proud that he was ready to fight his own brother when Biff began to bad mouth Willy's dreams at his own funeral. With all these traits Happy has the makings of a successful businessman. He appears hard-working, he is good with people, he sets his goals high, and he has the determination and soul to make it in the business world. "All right, boy. I'm gonna show you and everybody else that Willy Loman did not die in vain. He had a good dream. It's the only dream you can have - to come out number-one man. He fought it out here, and this is where I'm gonna win it for him." (1859). With this one statement Happy reveals most of his character traits. The quote reveals his determination to succeed in his future business venture, it reveals his compassionate side and pride he had for his father and for life, and it also reveals that no matter what Happy will persist until his father's dream comes true. Happy and Biff will be co-owners in their very own sporting goods store.

China has the largest population in the world Essays

China has the largest population in the world Essays China has the largest population in the world Essay China has the largest population in the world Essay Name: Instructor: Course: Date: China has the largest population in the world. With this population, there have been and still are many religious groups in the country including the Buddhists, Christians, Muslims, Confucianism, and Taoists among other religions. Religion in China has a long History of both foreign and domestic religions. Islam is one of the foreign religions that China widely embraced. In a country of over a Billion people, Islam in the country may be seen a minority religious group. Nonetheless, Islam is present, and its pupation is amongst the highest in the world with over 20.3 million Islam followers. The Muslim community spans across several tribes each with the Hui and Uygur being the most dominant group of Muslims in the country. One of the earliest forms of Islam in China was Sufism that began in the late seventeenth century. This form arrived in China along the Central Asian trade routes with the sheiks of both Chinese and foreign origins. The enigmatic teachers and tradesmen were able to establish widespread networks and brother hood associations that included chiefly of the Naqshbandiyya, Qadariyya and the Kubrawiyya (Yang 186). The preachers of these associations tried to appeal to the Gedimu to which was the earliest form of Islam in the China. The Tang Dynasty and the Ming Dynasty saw no split in Muslim. It was during the Qing Dynasty that Sufism surfaced in China. A nationalistic movement in the country in the late 19th century saw a secularization of the religion influenced by the Wahhabi ideals of the Arabian Peninsula (Yang 190). The Yihewani has been considered another from of Islam in China. Many have also though of it as the alternative to Sufism and Gedimu Islam in China. The Tajik are the only Shiite Muslims in China. The total Muslim population in china is about 20.3 million. The ethnic groups in China that are Muslim include the Hui, Uyghur, Kazakh, Dongxiang, Kyrgyz, Salar, Tajik, Uzbek, Bonan and the Tatar. The Hui can be found all over the country, but they are mainly geographically associated with Ningxia, Qinghai and Gansu. The Uyghur’s geographical position is in the Xinjiang region of China. The Kazakh, Uzbek, Salar and Tatar can be found in the same area. The Dongxiang and the Bonan communities are concentrated in the Hexi corridor of the Gansu mountainous region. The The Hui is a distinct category of Muslims in the country because of various factors. For one, Islam in China has been propagated among the Hui people over 1300 years (Yang 182). In this sense, Islam in China has been considered a premise of the Hui people. For example, during the Qing Dynasty, Islam in China was referred to as the Hui religion (Goossaert Palmer 60). The Hui in many ways introduced Islam in China. Another distinctive feature of the Hui is that they are more closely related to the Han than any other Muslim community in China. The odd thing is that the Han are not Muslim, yet the Hui have adapted many of their Islamic practices and beliefs to the Han way of life. This has accorded the Hui community criticism from Muslims from other communities (Yang 183). The name Hui can mean, â€Å"To return†. The Hui have not been considered part of the Chinese people. This is because they descended from Persian, Arab, Mongolian and Turkish Muslim soldiers and merchants who settled in China in the 17th century (Yang 180). They then intermarried with the Han women how that is how they brought the Islam religion and became part of China. In the late Qing Dynasty, the Hui were a feared people in the fight against the dynasty’s tyrannical rule (Goossaert Palmer 36). They fought in the Xingjian region, drove away the Qing infidels, and imposed Islamic law under the rule Yaqub Beg in 1820 (Goossaert Palmer 37). Yang, Mayfair M. Chinese Religiosities: Afflictions of Modernity and State Formation. Berkeley: University of California Press, 2008. Print. Goossaert, Vincent, and David A. Palmer. The Religious Question in Modern China. Chicago: University of Chicago Press, 2011. Print.

External and Internal Environments Research Paper - 4

External and Internal Environments - Research Paper Example Social and technological factors are the most important segments of the general environment affecting the fashion industry. Consumer factors like lifestyles, tastes and trends are the most critical within the fashion industry. For clothes to sell, companies ought to create designs that are in tandem with society’s preferences. Therefore, they need to study and analyze demands and patterns that exist at the time. This issue has affected Zara substantially because it has had to follow fashion trends closely during its entire period in operation. In order to stay in vogue, the company often sends a team of designers to fashion shows in Milan, London and New York. It also expects its team to read through fashion magazines, blogs, and other websites that discuss the latest trends. The organization also analyses daily sales data for all products sold in its retail stores. It liaises with buyers to determine what they might like to see within the stores. Therefore, it is a leading fashion retailer owing to its high awareness of consumer tastes and preferences (Crofton and Dopico, 2007). Technological factors also affect businesses in this industry tremendously. This may affect a company’s ability to get products to consumers quickly. Technology also introduces new sales models that may reduce brick and mortar sales. The growth of online selling has affected numerous organizations positively and Inditex is not an exception. It has used this opportunity to sell its products to individuals in relatively distant countries without having to invest in brick and mortar stores in those locations. Technology also facilitates rapid communication between customers and other fashion sellers thus making individuals more aware. Inditex’s business also depends on rapid gathering of information from its consumers. This has been possible due to the